Jairo Hdz
End-to-End Lead Generation: From Pixel to Reporting
Instructor
JairoHdz
Reviews
Course Overview
About This Course
Most digital marketing courses teach you how to click buttons inside Meta Ads Manager. This course is entirely different. This is an intermediate, pragmatic masterclass designed to take you through the complete lifecycle of a high-converting Lead Generation campaign.
From configuring the technical foundations in WordPress to cross-referencing traffic data in Google Analytics 4 (GA4) and building executive financial reports, you will learn the exact end-to-end methodology used by top-tier performance marketing consultants in the UK.
Category Performance Marketing
Level Intermediate
Methodology 100% Practical / Clic-to-Clic
What You Will Master
- ✔ Technical Setup: Deploy Meta Pixels and GA4 on WordPress without breaking code.
- ✔ Conversion Testing: Audit your data layer using Meta Pixel Helper and GA4 DebugView.
- ✔ Campaign Architecture: Build advanced Custom and Lookalike audiences before spending a penny.
- ✔ Live Cross-Channel Auditing: Cross-reference Meta data with GA4 to prevent budget leaks.
- ✔ Executive Reporting: Design professional data templates tailored for C-suite directors.
Learn to translate raw campaign numbers into clear business intelligence.
What is included in this course?
💼 Real Business Tips
Every single lesson concludes with an unedited industry insight based on real agency budgets and errors.
📊 Downloadable Templates
Get immediate access to internal data-tracking sheets and the final presentation deck designed for C-Suite executives.
🧠 Knowledge Validation
Interactive quizzes at the end of every module ensure you have fully gripped the technical and strategical material.
🎯 Career Progression
Transition from a regular ad manager to a performance marketing architect capable of directing full marketing setups.
What You'll Learn?
- What will you actually achieve by the end of this course?
- Eliminate Technical Blind Spots: Stop guessing if your tracking works. You will learn to audit your data layer in real-time, completely avoiding tracking errors that leak budget.
- Master Cross-Channel Intelligence: Learn to cross-reference Meta Ads data with Google Analytics 4, allowing you to spot landing page lag and bridge data discrepancies like a pro.
- Speak the Language of the C-Suite: Transition from a technical executor to a strategic asset. You will be able to present clear, financial, and analytical reports that focus on ROI, not just vanilla vanity metrics.
- Build Scalable Audiences: Save money by learning how to properly stack Custom and Lookalike audiences before launching your first campaign creative.
- Secure Your Marketing Infrastructure: Gain the confidence to deploy bulletproof, end-to-end setups for your own brand or high-paying corporate clients.
- This course is specifically designed for intermediate marketers and business owners who want to upgrade their technical and analytical skills:
- Digital Marketers & Freelancers who already know how to boost a post but want to master clean tracking, data auditing, and professional client reporting.
- Marketing Managers & Executives who need to oversee paid campaigns, audit agency performance, and translate raw metrics into business intelligence for the board.
- WordPress Site Owners & Entrepreneurs running their own lead generation systems via platforms like Academy LMS who want to ensure their advertising budget is tracked down to the exact penny.
- Note: This course is NOT for absolute beginners who have never opened Meta Business Suite before.
- Before enrolling, please ensure you meet the following technical criteria to get the most out of the practical sessions:
- Active Meta Business Suite: You must have a verified Meta Business Manager account with access to an Ad Account.
- WordPress Website: A live WordPress site with administrator privileges (access to install plugins).
- Google Analytics 4 Account: A basic GA4 property created and ready for implementation.
- Baseline Knowledge: A fundamental understanding of what Facebook Ads are and how basic web navigation works. No coding or programming skills required.
- By enrolling in this masterclass, you gain lifetime access to the following exclusive learning assets and frameworks:
- 4+ Hours of HD Video Lessons: Screen-by-screen, step-by-step click-through guidance with zero fluff.
- The Executive Reporting Template: A downloadable, professional presentation deck (Keynote/PowerPoint) tailored for C-suite directors and stakeholders.
- Internal Performance Audit Spreadsheet: A plug-and-play tracking sheet to cross-reference Meta Ads expenses against GA4 traffic.
- Interactive Knowledge Quizzes: End-of-phase assessments to validate your technical setup before going live.
- Verifiable Digital Certificate: An industry-recognised certification to showcase your End-to-End Performance Marketing skills on LinkedIn.
Course Content
- Phase 1: The Blueprint (Introduction to the Campaign Lifecycle)
- Phase 2: Technical Foundation & Asset Setup (MarTech Phase)
- Phase 3: Creative Assets & Campaign Architecture
- Phase 4: Launch Management (Step-by-Step Meta Setup)
- Phase 5: Live Monitoring & Cross-Channel Traffic Analysis
- Phase 6: Financial Auditing & Executive Reporting