Hello there!
This is JAIRO HERNÁNDEZ, and I'm...
Digital Marketing & MarTech
12+ years of experience
MBA with Digital Marketing
// REAL SOLUTIONS
I don't offer dreams.
I offer a comprehensive digital framework designed to solve complex business problems, scaling from aesthetic perception to automated revenue generation.
Elevating brand positioning through cohesive visual identity and strategic narrative. By aligning creative direction with business objectives, I generate high-impact assets that capture attention and drive valuable customer actions.
View ProjectsTurning acquisition channels into scalable, profitable revenue streams. I leverage deep analytical insights to optimize high-level media buying, ensuring every dollar spent works towards overarching business expansion and ROI.
View ProjectsEngineering the infrastructure that powers modern marketing. From complex CRM integrations to seamless multisite WordPress architectures, I build the automated data pipelines that guarantee operational efficiency.
View Projects// Brand & Content / Growth & Performance / MarTech & Devs
I transform business needs into coherent visual communication. From brand identity and UI to marketing campaigns, I ensure valuable actions.
I eliminate guesswork. I use concrete data to segment audiences, optimize budgets, and scale tangible results (ROI/ROAS) with a scientific approach.
I've bridge between marketing and technology. I develop the technical infrastructure needed to measure, automate, and execute complex campaigns and CRMs.
// REAL PROJECTS
With the website ready, the challenge was to activate the data acquisition machinery for a historic event. The goal was to generate...
// Abot Me
// My Journey
I started my career rooted in Visual Arts and Graphic Design, obsessing over aesthetics and user perception. But beautiful design without business results is just art.
That realization pushed me into the depths of Performance Marketing and MarTech. Today, I operate at the intersection of creative vision and data architecture, bridging the gap between creative teams and developers to build digital ecosystems that are technically robust and highly profitable.
London represents the culmination of my career path, the headquarters of the most important brands in the world. This city is an ecosystem where technological innovation and high-performance marketing converge.
My next professional step involves joining a team where my hybrid profile can be the catalyst for exceeding growth targets, contributing to marketing strategies that translate into revenue for the business.
The Profile
Specialized in Digital Marketing. University of the West of Scotland. Focusing on international lead quality and advanced digital strategies.
Directed global campaigns, implemented robust CRM integrations (Salesforce/HubSpot), and scaled ad platforms for high-budget projects.
Led the digital performance strategy and data hygiene for one of the largest sporting events in Latin America.
Led multi-disciplinary teams to execute successful marketing campaigns that exceeded revenue targets by 18%.
Started my career in the creative world, mastering visual communication, brand design, and high-impact motion graphics.
// TECHNICAL STACK
