UWS Campus London: Follower Acquisition & Boosting Campaign
// THE_CHALLENGE
TEG London needed to drastically accelerate the social media footprint of the UWS Campus London brand. Relying solely on organic growth was proving insufficient to build the broad top-of-funnel (TOF) awareness and audience base necessary to feed future consideration and conversion campaigns. The commercial challenge was to implement a highly efficient paid social boosting strategy across Facebook and Instagram that would deliver astronomical follower growth while adhering to a strictly controlled small budget per month for the account.
// STRATEGY & EXECUTION
I architected and executed a targeted top-of-funnel paid social boosting strategy specifically engineered for follower acquisition. To overcome the limitations of organic reach, I managed the strategic deployment of the boosting budget across the brand’s Facebook and Instagram profiles.
By rigorously testing creative assets and targeting parameters, I was able to identify and heavily scale the most engaging content. The results were spectacular, far exceeding previous organic benchmarks. Through continuous optimisation, the top three performing ads alone generated an outstanding between 1.5K and 2K followers/likes respectively. This aggressive digital push successfully built a robust, highly engaged digital audience, priming a massive new cohort of prospects for the next stages of the marketing funnel.