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// ABOUT ME // London, UK | E14 3DR

Jairo Hernandez

Profile
// MY PROFILE Head of Digital Marketing & Growth
CPL -86%
GROWTH +28%
REVENUE +22%
CERTS 120+
Google Analytics Individual Qualification Study Guide
Google Ads Search Certification
Get Started using Google Analytics
Creative Best Practices
Meta Certified Digital Marketing Associate
Advanced Podcast Marketing
Google Ads Display Certification
Intro to Snapchat
Measure and Optimize Campaigns
Google Analytics for Beginners
Getting Started on Ads Manager
Creative Best Practices
Path: Optimize your campaigns
Google Analytics Individual Qualification
Snapchat Advertising Essentials
Get Started using Google Analytics
Advanced Podcast Marketing
Getting Started on Ads Manager
Google My Business and YouTube; Digitize your business step by step
Google Ads Measurement Certification
Advanced Google Analytics
Intro to Snapchat
Google Ads Display Certification
Advanced Google Analytics
Google Analytics for Power Users
LinkedIn Ads: Creating campaigns
Get Started using Google Analytics
Google Ads Search Certification
Google Tag Manager Fundamentals
Learn LinkedIn Sponsored Content
Google Ads Creative Certification
Path: Manage ads with automated tools
Advertising on Snapchat
Path: Get results that matter to your business
Snapchat Advertising Essentials
Advanced Podcast Marketing
Path: Creative inspiration
Path: Optimize your campaigns
Learn LinkedIn Sponsored Content
Google Ads Creative Certification
Google Analytics for Beginners
Path: Creative inspiration
Google Ads Display Certification
Path: Get results that matter to your business
Path: Get started with advertising
Getting Started on Ads Manager
Advertising on Snapchat
Learn LinkedIn Sponsored Content
Path: Manage ads with automated tools
Community Management
Google Ads Video Certification
Snapchat Advertising Essentials
Advertising on Snapchat
Google Ads Apps Certification
Community Management
Increase your brand awareness with Google Ads
Google Analytics Individual Qualification Study Guide
Google Ads Search Certification
Path: Increase sales
Path: Manage ads with automated tools
Google Ads Creative Certification
Path: Get started with advertising
Path: Your guide to audience targeting
Google My Business and YouTube; Digitize your business step by step
Social Media Marketing Certificate
Snapchat Advertising Essentials
Essential Podcast Marketing
Meta Certified Digital Marketing Associate
LinkedIn Ads: Creating campaigns
Measure and Optimize Campaigns
Google Ads Shopping Certification
Learn LinkedIn Sponsored InMail
Path: Optimize your campaigns
Certification in AI-Powered Shopping Ads
Snapchat Advertising Essentials
Getting Started With Google Analytics 360
Community Management
Google Analytics for Beginners
Social Media Marketing Certificate
Essential Podcast Marketing
Learn LinkedIn Sponsored Content
Get Started using Google Analytics
Google My Business and YouTube; Digitize your business step by step
Hootsuite Platform Certification
Path: Get results that matter to your business
Google Tag Manager Fundamentals
Google Analytics Individual Qualification Study Guide
Hootsuite Platform Certification
Getting Started With Google Analytics 360
Learn LinkedIn Sponsored InMail
Discover Google’s Audience Solutions
Learn LinkedIn Sponsored InMail
Google My Business and YouTube; Digitize your business step by step
Google Ads Shopping Certification
Google Ads Display Certification
Google Analytics Individual Qualification Study Guide
Discover Google’s Audience Solutions
Meta Certified Digital Marketing Associate
Social Media Marketing Certificate
Intro to Snapchat
Google My Business and YouTube; Digitize your business step by step
Path: Increase sales
Hootsuite Platform Certification
Get Started using Google Analytics
Basics of AI-powered search ads for strategists
Learn LinkedIn Sponsored InMail
Community Management
Measure and Optimize Campaigns
Creative Best Practices
Getting Started on Ads Manager
Discover the basics of Google Ads display campaigns
Google Ads Measurement Certification
Snapchat Advertising Essentials
Getting Started on Ads Manager
Google Ads Display Certification
Certification in AI-Powered Shopping Ads
Google Ads Display Certification
Meta Certified Digital Marketing Associate
Advanced Podcast Marketing
Snapchat Advertising Essentials
Path: Manage ads with automated tools
Get Started using Google Analytics
Advertising on Snapchat
Learn LinkedIn Sponsored Content
Google Ads Shopping Certification
Google Analytics Individual Qualification Study Guide
Meta Certified Digital Marketing Associate
Learn LinkedIn Sponsored Content
Google Analytics Individual Qualification Study Guide
Path: Get started with advertising
Google Ads Creative Certification
Get Started using Google Analytics
Increase your brand awareness with Google Ads
Meta Certified Digital Marketing Associate
Hootsuite Platform Certification
Google Analytics Individual Qualification Study Guide
Google Ads Search Certification
Get Started using Google Analytics
Creative Best Practices
Meta Certified Digital Marketing Associate
Advanced Podcast Marketing
Google Ads Display Certification
Intro to Snapchat
Measure and Optimize Campaigns
Google Analytics for Beginners
Getting Started on Ads Manager
Creative Best Practices
Path: Optimize your campaigns
Google Analytics Individual Qualification
Snapchat Advertising Essentials
Get Started using Google Analytics
Advanced Podcast Marketing
Getting Started on Ads Manager
Google My Business and YouTube; Digitize your business step by step
Google Ads Measurement Certification
Advanced Google Analytics
Intro to Snapchat
Google Ads Display Certification
Advanced Google Analytics
Google Analytics for Power Users
LinkedIn Ads: Creating campaigns
Get Started using Google Analytics
Google Ads Search Certification
Google Tag Manager Fundamentals
Learn LinkedIn Sponsored Content
Google Ads Creative Certification
Path: Manage ads with automated tools
Advertising on Snapchat
Path: Get results that matter to your business
Snapchat Advertising Essentials
Advanced Podcast Marketing
Path: Creative inspiration
Path: Optimize your campaigns
Learn LinkedIn Sponsored Content
Google Ads Creative Certification
Google Analytics for Beginners
Path: Creative inspiration
Google Ads Display Certification
Path: Get results that matter to your business
Path: Get started with advertising
Getting Started on Ads Manager
Advertising on Snapchat
Learn LinkedIn Sponsored Content
Path: Manage ads with automated tools
Community Management
Google Ads Video Certification
Snapchat Advertising Essentials
Advertising on Snapchat
Google Ads Apps Certification
Community Management
Increase your brand awareness with Google Ads
Google Analytics Individual Qualification Study Guide
Google Ads Search Certification
Path: Increase sales
Path: Manage ads with automated tools
Google Ads Creative Certification
Path: Get started with advertising
Path: Your guide to audience targeting
Google My Business and YouTube; Digitize your business step by step
Social Media Marketing Certificate
Snapchat Advertising Essentials
Essential Podcast Marketing
Meta Certified Digital Marketing Associate
LinkedIn Ads: Creating campaigns
Measure and Optimize Campaigns
Google Ads Shopping Certification
Learn LinkedIn Sponsored InMail
Path: Optimize your campaigns
Certification in AI-Powered Shopping Ads
Snapchat Advertising Essentials
Getting Started With Google Analytics 360
Community Management
Google Analytics for Beginners
Social Media Marketing Certificate
Essential Podcast Marketing
Learn LinkedIn Sponsored Content
Get Started using Google Analytics
Google My Business and YouTube; Digitize your business step by step
Hootsuite Platform Certification
Path: Get results that matter to your business
Google Tag Manager Fundamentals
Google Analytics Individual Qualification Study Guide
Hootsuite Platform Certification
Getting Started With Google Analytics 360
Learn LinkedIn Sponsored InMail
Discover Google’s Audience Solutions
Learn LinkedIn Sponsored InMail
Google My Business and YouTube; Digitize your business step by step
Google Ads Shopping Certification
Google Ads Display Certification
Google Analytics Individual Qualification Study Guide
Discover Google’s Audience Solutions
Meta Certified Digital Marketing Associate
Social Media Marketing Certificate
Intro to Snapchat
Google My Business and YouTube; Digitize your business step by step
Path: Increase sales
Hootsuite Platform Certification
Get Started using Google Analytics
Basics of AI-powered search ads for strategists
Learn LinkedIn Sponsored InMail
Community Management
Measure and Optimize Campaigns
Creative Best Practices
Getting Started on Ads Manager
Discover the basics of Google Ads display campaigns
Google Ads Measurement Certification
Snapchat Advertising Essentials
Getting Started on Ads Manager
Google Ads Display Certification
Certification in AI-Powered Shopping Ads
Google Ads Display Certification
Meta Certified Digital Marketing Associate
Advanced Podcast Marketing
Snapchat Advertising Essentials
Path: Manage ads with automated tools
Get Started using Google Analytics
Advertising on Snapchat
Learn LinkedIn Sponsored Content
Google Ads Shopping Certification
Google Analytics Individual Qualification Study Guide
Meta Certified Digital Marketing Associate
Learn LinkedIn Sponsored Content
Google Analytics Individual Qualification Study Guide
Path: Get started with advertising
Google Ads Creative Certification
Get Started using Google Analytics
Increase your brand awareness with Google Ads
Meta Certified Digital Marketing Associate
Hootsuite Platform Certification

// WORK EXPERIENCE

The Education Group (London) Ltd London, UK | 2025 – May 2026

Digital Marketing Consultant

Spearheaded full-funnel digital restructuring across LATAM and global markets, reducing Cost Per Lead (CPL) by 86%. Scaled Meta Ads pipeline by 90% and tripled Google Ads BOF conversions (+213%) maintaining an ultra-efficient CPL.

Formula 1 Mexico City Grand Prix Mexico City | Aug 2017 – Aug 2025

Digital Marketing Manager

Spearheaded digital growth & budget optimization across 8 editions, managing a three-figure annual budget. Optimized ad spend by up to 60% in the final year while driving a ticket sold-out in a record time.

Totalplay Mexico City | Oct 2015 – Jul 2017

Digital Marketing Manager

Designed and developed innovative web and mobile solutions that drove brand growth and increased customer acquisition by 23%.

// ACADEMIC RECORDS