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// ABOUT ME // London, UK | E14 3DR

Jairo Hernandez

Profile
// MY PROFILE Digital Marketing Manager
CPL -86%
GROWTH +28%
REVENUE +22%
CERTS 120+
Learn LinkedIn Sponsored Content
Path: Manage ads with automated tools
Discover the basics of Google Ads display campaigns
Google Ads Video Certification
Meta Certified Digital Marketing Associate
Introduction to Data Studio
Path: Your guide to audience targeting
Advanced Podcast Marketing
Google Ads Search Certification
Snapchat Advertising Essentials
Google Analytics for Beginners
Intro to Snapchat
Creative Best Practices
Introduction to Data Studio
Basics of AI-powered search ads for strategists
Learn LinkedIn Sponsored Content
Measure and Optimize Campaigns
Google My Business and YouTube; Digitize your business step by step
Path: Optimize your campaigns
Google Analytics Individual Qualification Study Guide
Advertising on Snapchat
Discover Google’s Audience Solutions
Path: Optimize your campaigns
Advanced Google Analytics
Community Management
Measure and Optimize Campaigns
Google Ads Apps Certification
Path: Increase sales
Google Analytics Individual Qualification Study Guide
Creative Best Practices
Google Ads Shopping Certification
Google My Business and YouTube; Digitize your business step by step
Getting Started With Google Analytics 360
Increase your brand awareness with Google Ads
Path: Get started with advertising
Advanced Google Analytics
Community Management
Google Analytics for Power Users
Google Ads Measurement Certification
Intro to Snapchat
Path: Get results that matter to your business
Google Ads Display Certification
Increase your brand awareness with Google Ads
Google Analytics Individual Qualification
Increase your brand awareness with Google Ads
Google Analytics for Power Users
Learn LinkedIn Sponsored InMail
Google Ads Video Certification
Google Ads Shopping Certification
Getting Started on Ads Manager
Advertising on Snapchat
Google Analytics for Power Users
Getting Started on Ads Manager
Learn LinkedIn Sponsored Content
Creative Best Practices
Google Ads Search Certification
Advanced Podcast Marketing
Google Ads Display Certification
Measure and Optimize Campaigns
Path: Get started with advertising
Advanced Podcast Marketing
Google Analytics Individual Qualification
Path: Get results that matter to your business
Google Analytics for Beginners
Google My Business and YouTube; Digitize your business step by step
Introduction to Data Studio
Path: Optimize your campaigns
Meta Certified Digital Marketing Associate
Advanced Podcast Marketing
Essential Podcast Marketing
Badge of SportsLab
Path: Get started with advertising
Google Ads Creative Certification
Creative Best Practices
Essential Podcast Marketing
Learn LinkedIn Sponsored Content
Path: Optimize your campaigns
Social Media Marketing Certificate
Google Ads Video Certification
Getting Started With Google Analytics 360
Creative Best Practices
Path: Increase sales
Introduction to Data Studio
Google Analytics for Power Users
Discover the basics of Google Ads display campaigns
Getting Started With Google Analytics 360
LinkedIn Ads: Creating campaigns
Getting Started With Google Analytics 360
Path: Manage ads with automated tools
Google Ads Apps Certification
Introduction to Data Studio
Advanced Podcast Marketing
Measure and Optimize Campaigns
Basics of AI-powered search ads for strategists
Advanced Podcast Marketing
Google My Business and YouTube; Digitize your business step by step
Path: Creative inspiration
Google Analytics Individual Qualification Study Guide
Getting Started on Ads Manager
Community Management
Google Analytics for Power Users
Intro to Snapchat
Google Analytics for Power Users
Learn LinkedIn Sponsored InMail
Intro to Snapchat
Learn LinkedIn Sponsored Content
Path: Optimize your campaigns
Path: Get results that matter to your business
Google Analytics Individual Qualification
Social Media Marketing Certificate
Get Started using Google Analytics
Google My Business and YouTube; Digitize your business step by step
Increase your brand awareness with Google Ads
Snapchat Advertising Essentials
Creative Best Practices
Basics of AI-powered search ads for strategists
Introduction to Data Studio
Google Analytics Individual Qualification Study Guide
Advertising on Snapchat
Path: Creative inspiration
Google Ads Shopping Certification
Discover Google’s Audience Solutions
LinkedIn Ads: Creating campaigns
Google My Business and YouTube; Digitize your business step by step
Google Ads Measurement Certification
Increase your brand awareness with Google Ads
Google Analytics Individual Qualification
Google Ads Display Certification
Path: Increase sales
Google Ads Video Certification
Intro to Snapchat
Badge of SportsLab
Getting Started on Ads Manager
Google Tag Manager Fundamentals
Community Management
Learn LinkedIn Sponsored Content
Path: Manage ads with automated tools
Discover the basics of Google Ads display campaigns
Google Ads Video Certification
Meta Certified Digital Marketing Associate
Introduction to Data Studio
Path: Your guide to audience targeting
Advanced Podcast Marketing
Google Ads Search Certification
Snapchat Advertising Essentials
Google Analytics for Beginners
Intro to Snapchat
Creative Best Practices
Introduction to Data Studio
Basics of AI-powered search ads for strategists
Learn LinkedIn Sponsored Content
Measure and Optimize Campaigns
Google My Business and YouTube; Digitize your business step by step
Path: Optimize your campaigns
Google Analytics Individual Qualification Study Guide
Advertising on Snapchat
Discover Google’s Audience Solutions
Path: Optimize your campaigns
Advanced Google Analytics
Community Management
Measure and Optimize Campaigns
Google Ads Apps Certification
Path: Increase sales
Google Analytics Individual Qualification Study Guide
Creative Best Practices
Google Ads Shopping Certification
Google My Business and YouTube; Digitize your business step by step
Getting Started With Google Analytics 360
Increase your brand awareness with Google Ads
Path: Get started with advertising
Advanced Google Analytics
Community Management
Google Analytics for Power Users
Google Ads Measurement Certification
Intro to Snapchat
Path: Get results that matter to your business
Google Ads Display Certification
Increase your brand awareness with Google Ads
Google Analytics Individual Qualification
Increase your brand awareness with Google Ads
Google Analytics for Power Users
Learn LinkedIn Sponsored InMail
Google Ads Video Certification
Google Ads Shopping Certification
Getting Started on Ads Manager
Advertising on Snapchat
Google Analytics for Power Users
Getting Started on Ads Manager
Learn LinkedIn Sponsored Content
Creative Best Practices
Google Ads Search Certification
Advanced Podcast Marketing
Google Ads Display Certification
Measure and Optimize Campaigns
Path: Get started with advertising
Advanced Podcast Marketing
Google Analytics Individual Qualification
Path: Get results that matter to your business
Google Analytics for Beginners
Google My Business and YouTube; Digitize your business step by step
Introduction to Data Studio
Path: Optimize your campaigns
Meta Certified Digital Marketing Associate
Advanced Podcast Marketing
Essential Podcast Marketing
Badge of SportsLab
Path: Get started with advertising
Google Ads Creative Certification
Creative Best Practices
Essential Podcast Marketing
Learn LinkedIn Sponsored Content
Path: Optimize your campaigns
Social Media Marketing Certificate
Google Ads Video Certification
Getting Started With Google Analytics 360
Creative Best Practices
Path: Increase sales
Introduction to Data Studio
Google Analytics for Power Users
Discover the basics of Google Ads display campaigns
Getting Started With Google Analytics 360
LinkedIn Ads: Creating campaigns
Getting Started With Google Analytics 360
Path: Manage ads with automated tools
Google Ads Apps Certification
Introduction to Data Studio
Advanced Podcast Marketing
Measure and Optimize Campaigns
Basics of AI-powered search ads for strategists
Advanced Podcast Marketing
Google My Business and YouTube; Digitize your business step by step
Path: Creative inspiration
Google Analytics Individual Qualification Study Guide
Getting Started on Ads Manager
Community Management
Google Analytics for Power Users
Intro to Snapchat
Google Analytics for Power Users
Learn LinkedIn Sponsored InMail
Intro to Snapchat
Learn LinkedIn Sponsored Content
Path: Optimize your campaigns
Path: Get results that matter to your business
Google Analytics Individual Qualification
Social Media Marketing Certificate
Get Started using Google Analytics
Google My Business and YouTube; Digitize your business step by step
Increase your brand awareness with Google Ads
Snapchat Advertising Essentials
Creative Best Practices
Basics of AI-powered search ads for strategists
Introduction to Data Studio
Google Analytics Individual Qualification Study Guide
Advertising on Snapchat
Path: Creative inspiration
Google Ads Shopping Certification
Discover Google’s Audience Solutions
LinkedIn Ads: Creating campaigns
Google My Business and YouTube; Digitize your business step by step
Google Ads Measurement Certification
Increase your brand awareness with Google Ads
Google Analytics Individual Qualification
Google Ads Display Certification
Path: Increase sales
Google Ads Video Certification
Intro to Snapchat
Badge of SportsLab
Getting Started on Ads Manager
Google Tag Manager Fundamentals
Community Management

// WORK EXPERIENCE

The Education Group (London) Ltd London, UK | 2025 – May 2026

Digital Marketing Consultant

Spearheaded full-funnel digital restructuring across LATAM and global markets, reducing Cost Per Lead (CPL) by 86%. Scaled Meta Ads pipeline by 90% and tripled Google Ads BOF conversions (+213%) maintaining an ultra-efficient CPL.

Formula 1 Mexico City Grand Prix Mexico City | Aug 2017 – Aug 2025

Digital Marketing Manager

Spearheaded digital growth & budget optimization across 8 editions, managing a three-figure annual budget. Optimized ad spend by up to 60% in the final year while driving a ticket sold-out in a record time.

Totalplay Mexico City | Oct 2015 – Jul 2017

Digital Marketing Manager

Designed and developed innovative web and mobile solutions that drove brand growth and increased customer acquisition by 23%.

// ACADEMIC RECORDS