Citibanamex Presale: MexicoGP 2025, Brand Partnership & Campaign
// THE_CHALLENGE
Launching the ticket presale for the 10th anniversary (2025 edition) of the MexicoGP required an unprecedented level of scale and precision. The objective was to coordinate a massive, high-stakes digital media budget alongside our title sponsor, Citibanamex, to aggressively drive early ticket sales. The challenge lay in orchestrating this immense digital deployment while ensuring our communication successfully penetrated a colossal database, overcoming standard industry email fatigue to secure immediate, high-volume commercial conversions.
// STRATEGY & EXECUTION
Operating at the intersection of high-level commercial strategy and granular digital execution, I spearheaded the 2025 presale campaign. I managed the allocation and deployment of a substantial digital media budget across a comprehensive omnichannel matrix, encompassing Meta, Google Ads, TikTok, and X (formerly Twitter).
Simultaneously, I architected what became the most successful email marketing campaign of my career. Targeting a meticulously segmented database of over 880,000 contacts, I crafted highly compelling, urgency-driven email communications. Through rigorous testing, optimal send-time calibration, and striking visual design, this email deployment achieved a phenomenal open rate of over 50%—shattering industry benchmarks. This synergistic approach of heavyweight paid media and hyper-effective direct marketing resulted in the rapid sale of over 50,000 tickets during the presale window alone, solidifying a massively successful commercial launch.