Banorte Presale: MexicoGP 2024, Brand Awareness & Campaign
// THE_CHALLENGE
Orchestrating the 2024 ticket presale alongside a premier national financial sponsor, Banorte, required absolute commercial precision and the management of a substantial digital media budget. The objective was to drive immediate purchasing urgency and liquidate massive ticket inventory within a highly compressed early-access window. A critical hurdle was penetrating a colossal first-party database of 880,000 contacts, overcoming standard email fatigue to achieve the exceptional engagement rates required to drive mass conversions alongside our paid media efforts.
// STRATEGY & EXECUTION
Operating at the nexus of high-level brand partnership and granular digital execution, I directed a comprehensive, full-funnel acquisition strategy.
I oversaw the heavyweight paid media deployment, meticulously crafting dynamic social creatives and robust targeted Facebook Ads (FBA) adapted to capture high-intent audiences scrolling their feeds. Concurrently, I engineered a highly targeted email marketing sequence deployed to our 880,000-strong database. By systematically optimising visual hierarchy, subject lines, and delivery architecture, the email campaign achieved an outstanding open rate of over 38%—significantly outperforming industry benchmarks for a database of that magnitude. This seamless integration of high-impact paid social media and precision direct marketing drove immense commercial velocity, resulting in the successful sale of over 54,000 tickets exclusively during the 2024 Banorte presale phase.