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// Brand & Content // DATE: 2015

Improve customer satisfaction on social media

Totalplay
Client Totalplay
Response time -13%
Sentiment 5%
★★★
Data Analytics & Performance Reporting Stakeholder & Sponsor Management Meta Ads Manager Salesforce
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// THE_CHALLENGE

Improve response time, communication and customer service for users who contact us through our Social Networks and Website.

// STRATEGY & EXECUTION

Optimize the current social media customer service process by reviewing it and building a specialized team that will allow us to provide immediate responses.

– Improve efficiency in contacting users to provide quick and specific support to resolve their problems or questions.

– Enhance two-way communication, both from us (Enlace TP) to our clients and prospects, and from them to us.

– Personalization and Engagement: our users expect personalized attention, and achieving this will foster greater brand loyalty.

– Positioning and a Positive Reputation: it is crucial to maintain a healthy, solid, and respected brand image online.

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