NASCAR Ticketmaster Account Manager
// THE_CHALLENGE
The challenge involved the comprehensive implementation of a robust and secure ticketing platform within the Ticketmaster Account Manager ecosystem. The objective was to build a transactional website from scratch capable of handling massive traffic spikes, ensuring a seamless purchasing experience and the accurate generation of digital assets (tickets) for thousands of users, while maintaining the brand's visual identity in a highly technical and restricted environment.
// STRATEGY & EXECUTION
I developed an end-to-end solution, combining programming, product design, and digital asset management skills:
+ Web Architecture and Programming: I configured and customized the site within the Account Manager platform, optimizing the user flow from seat selection to checkout to minimize friction in the purchase process.
+ Digital Product Design: I created all the site’s visual materials and, crucially, the design of the digital tickets, ensuring they were functional for access scanners and aesthetically aligned with the event.
+ Content Curation: I generated 100% of the copy and graphic materials, achieving clear communication that guided the user through complex registration and account management processes.
+ Technical Sales Configuration: I managed the programming logic behind ticket release and pricing configuration, ensuring real-time inventory integrity during critical sales phases.