Loading...
// ABOUT ME // London, UK | E14 3DR

Jairo Hernandez

Profile
// MY PROFILE Digital Marketing Manager
CPL -86%
GROWTH +28%
REVENUE +22%
CERTS 120+
Snapchat Advertising Essentials
LinkedIn Ads: Creating campaigns
Introduction to Data Studio
Discover the basics of Google Ads display campaigns
Learn LinkedIn Sponsored Content
Getting Started on Ads Manager
Snapchat Advertising Essentials
LinkedIn Ads: Creating campaigns
Path: Get results that matter to your business
Google Ads Shopping Certification
Google Analytics for Power Users
Community Management
Meta Certified Digital Marketing Associate
Measure and Optimize Campaigns
Learn LinkedIn Sponsored InMail
Get Started using Google Analytics
Path: Creative inspiration
Google Ads Search Certification
Learn LinkedIn Sponsored InMail
Google Ads Measurement Certification
Advertising on Snapchat
Discover Google’s Audience Solutions
Google Analytics for Beginners
Google My Business and YouTube; Digitize your business step by step
Path: Manage ads with automated tools
Measure and Optimize Campaigns
Discover the basics of Google Ads display campaigns
Community Management
Google My Business and YouTube; Digitize your business step by step
Essential Podcast Marketing
Path: Get started with advertising
Advanced Google Analytics
Path: Get results that matter to your business
Path: Get started with advertising
Introduction to Data Studio
Google Ads Search Certification
Google Analytics Individual Qualification
Google Ads Measurement Certification
Google My Business and YouTube; Digitize your business step by step
Discover Google’s Audience Solutions
Google Analytics Individual Qualification
Learn LinkedIn Sponsored Content
Path: Get started with advertising
Snapchat Advertising Essentials
Google Tag Manager Fundamentals
Path: Your guide to audience targeting
Google Analytics Individual Qualification
Google Ads Apps Certification
Path: Get results that matter to your business
Discover the basics of Google Ads display campaigns
Advanced Google Analytics
Community Management
Creative Best Practices
Discover Google’s Audience Solutions
Certification in AI-Powered Shopping Ads
Google Ads Creative Certification
Google Ads Display Certification
Google Analytics for Power Users
Snapchat Advertising Essentials
Meta Certified Digital Marketing Associate
Google Ads Display Certification
Getting Started With Google Analytics 360
Social Media Marketing Certificate
Google Ads Shopping Certification
Google Analytics for Power Users
Social Media Marketing Certificate
Essential Podcast Marketing
Hootsuite Platform Certification
Introduction to Data Studio
Essential Podcast Marketing
Google My Business and YouTube; Digitize your business step by step
Advanced Podcast Marketing
Google Ads Display Certification
Snapchat Advertising Essentials
Advanced Podcast Marketing
Google Ads Video Certification
Basics of AI-powered search ads for strategists
Discover the basics of Google Ads display campaigns
Google Tag Manager Fundamentals
Google Ads Video Certification
Path: Your guide to audience targeting
Google Ads Apps Certification
Google Ads Video Certification
Google My Business and YouTube; Digitize your business step by step
Google Ads Search Certification
Path: Get started with advertising
Path: Optimize your campaigns
Google Ads Video Certification
Path: Optimize your campaigns
Path: Get started with advertising
Google Analytics for Beginners
Learn LinkedIn Sponsored InMail
Advertising on Snapchat
Google Ads Creative Certification
Social Media Marketing Certificate
Meta Certified Digital Marketing Associate
Google Ads Creative Certification
Basics of AI-powered search ads for strategists
Badge of SportsLab
Social Media Marketing Certificate
Getting Started With Google Analytics 360
Discover the basics of Google Ads display campaigns
Advanced Podcast Marketing
Google Ads Video Certification
Path: Get started with advertising
Path: Optimize your campaigns
Intro to Snapchat
Hootsuite Platform Certification
Measure and Optimize Campaigns
Google Analytics for Power Users
Meta Certified Digital Marketing Associate
Google Ads Measurement Certification
Google Ads Shopping Certification
Path: Increase sales
LinkedIn Ads: Creating campaigns
Discover the basics of Google Ads display campaigns
Learn LinkedIn Sponsored Content
Advanced Google Analytics
Measure and Optimize Campaigns
Advertising on Snapchat
Learn LinkedIn Sponsored Content
Advertising on Snapchat
Getting Started With Google Analytics 360
Learn LinkedIn Sponsored InMail
Google Ads Creative Certification
Social Media Marketing Certificate
Path: Optimize your campaigns
Community Management
Google Ads Measurement Certification
Google Ads Display Certification
Getting Started on Ads Manager
Badge of SportsLab
Creative Best Practices
Google Analytics for Beginners
Google Ads Display Certification
Snapchat Advertising Essentials
LinkedIn Ads: Creating campaigns
Introduction to Data Studio
Discover the basics of Google Ads display campaigns
Learn LinkedIn Sponsored Content
Getting Started on Ads Manager
Snapchat Advertising Essentials
LinkedIn Ads: Creating campaigns
Path: Get results that matter to your business
Google Ads Shopping Certification
Google Analytics for Power Users
Community Management
Meta Certified Digital Marketing Associate
Measure and Optimize Campaigns
Learn LinkedIn Sponsored InMail
Get Started using Google Analytics
Path: Creative inspiration
Google Ads Search Certification
Learn LinkedIn Sponsored InMail
Google Ads Measurement Certification
Advertising on Snapchat
Discover Google’s Audience Solutions
Google Analytics for Beginners
Google My Business and YouTube; Digitize your business step by step
Path: Manage ads with automated tools
Measure and Optimize Campaigns
Discover the basics of Google Ads display campaigns
Community Management
Google My Business and YouTube; Digitize your business step by step
Essential Podcast Marketing
Path: Get started with advertising
Advanced Google Analytics
Path: Get results that matter to your business
Path: Get started with advertising
Introduction to Data Studio
Google Ads Search Certification
Google Analytics Individual Qualification
Google Ads Measurement Certification
Google My Business and YouTube; Digitize your business step by step
Discover Google’s Audience Solutions
Google Analytics Individual Qualification
Learn LinkedIn Sponsored Content
Path: Get started with advertising
Snapchat Advertising Essentials
Google Tag Manager Fundamentals
Path: Your guide to audience targeting
Google Analytics Individual Qualification
Google Ads Apps Certification
Path: Get results that matter to your business
Discover the basics of Google Ads display campaigns
Advanced Google Analytics
Community Management
Creative Best Practices
Discover Google’s Audience Solutions
Certification in AI-Powered Shopping Ads
Google Ads Creative Certification
Google Ads Display Certification
Google Analytics for Power Users
Snapchat Advertising Essentials
Meta Certified Digital Marketing Associate
Google Ads Display Certification
Getting Started With Google Analytics 360
Social Media Marketing Certificate
Google Ads Shopping Certification
Google Analytics for Power Users
Social Media Marketing Certificate
Essential Podcast Marketing
Hootsuite Platform Certification
Introduction to Data Studio
Essential Podcast Marketing
Google My Business and YouTube; Digitize your business step by step
Advanced Podcast Marketing
Google Ads Display Certification
Snapchat Advertising Essentials
Advanced Podcast Marketing
Google Ads Video Certification
Basics of AI-powered search ads for strategists
Discover the basics of Google Ads display campaigns
Google Tag Manager Fundamentals
Google Ads Video Certification
Path: Your guide to audience targeting
Google Ads Apps Certification
Google Ads Video Certification
Google My Business and YouTube; Digitize your business step by step
Google Ads Search Certification
Path: Get started with advertising
Path: Optimize your campaigns
Google Ads Video Certification
Path: Optimize your campaigns
Path: Get started with advertising
Google Analytics for Beginners
Learn LinkedIn Sponsored InMail
Advertising on Snapchat
Google Ads Creative Certification
Social Media Marketing Certificate
Meta Certified Digital Marketing Associate
Google Ads Creative Certification
Basics of AI-powered search ads for strategists
Badge of SportsLab
Social Media Marketing Certificate
Getting Started With Google Analytics 360
Discover the basics of Google Ads display campaigns
Advanced Podcast Marketing
Google Ads Video Certification
Path: Get started with advertising
Path: Optimize your campaigns
Intro to Snapchat
Hootsuite Platform Certification
Measure and Optimize Campaigns
Google Analytics for Power Users
Meta Certified Digital Marketing Associate
Google Ads Measurement Certification
Google Ads Shopping Certification
Path: Increase sales
LinkedIn Ads: Creating campaigns
Discover the basics of Google Ads display campaigns
Learn LinkedIn Sponsored Content
Advanced Google Analytics
Measure and Optimize Campaigns
Advertising on Snapchat
Learn LinkedIn Sponsored Content
Advertising on Snapchat
Getting Started With Google Analytics 360
Learn LinkedIn Sponsored InMail
Google Ads Creative Certification
Social Media Marketing Certificate
Path: Optimize your campaigns
Community Management
Google Ads Measurement Certification
Google Ads Display Certification
Getting Started on Ads Manager
Badge of SportsLab
Creative Best Practices
Google Analytics for Beginners
Google Ads Display Certification

// WORK EXPERIENCE

The Education Group (London) Ltd London, UK | 2025 – May 2026

Digital Marketing Consultant

Spearheaded full-funnel digital restructuring across LATAM and global markets, reducing Cost Per Lead (CPL) by 86%. Scaled Meta Ads pipeline by 90% and tripled Google Ads BOF conversions (+213%) maintaining an ultra-efficient CPL.

Formula 1 Mexico City Grand Prix Mexico City | Aug 2017 – Aug 2025

Digital Marketing Manager

Spearheaded digital growth & budget optimization across 8 editions, managing a three-figure annual budget. Optimized ad spend by up to 60% in the final year while driving a ticket sold-out in a record time.

Totalplay Mexico City | Oct 2015 – Jul 2017

Digital Marketing Manager

Designed and developed innovative web and mobile solutions that drove brand growth and increased customer acquisition by 23%.

// ACADEMIC RECORDS