Loading...
// ABOUT ME // London, UK | E14 3DR

Jairo Hernandez

Profile
// MY PROFILE Head of Digital Marketing & Growth
CPL -86%
GROWTH +28%
REVENUE +22%
CERTS 120+
Path: Get results that matter to your business
Hootsuite Platform Certification
Advertising on Snapchat
Path: Manage ads with automated tools
Getting Started With Google Analytics 360
Google Ads Measurement Certification
Path: Creative inspiration
Google Analytics for Beginners
Path: Increase sales
Essential Podcast Marketing
Google My Business and YouTube; Digitize your business step by step
Google Analytics Individual Qualification
Google Ads Shopping Certification
Google My Business and YouTube; Digitize your business step by step
Google Analytics Individual Qualification Study Guide
Google Ads Video Certification
Learn LinkedIn Sponsored Content
Getting Started With Google Analytics 360
Community Management
Hootsuite Platform Certification
Google My Business and YouTube; Digitize your business step by step
Path: Your guide to audience targeting
Essential Podcast Marketing
Badge of SportsLab
Path: Increase sales
Basics of AI-powered search ads for strategists
Path: Creative inspiration
Google Ads Measurement Certification
Meta Certified Digital Marketing Associate
Essential Podcast Marketing
LinkedIn Ads: Creating campaigns
Google Ads Search Certification
Google Ads Measurement Certification
Google Analytics for Beginners
Path: Your guide to audience targeting
Google Analytics for Beginners
Getting Started With Google Analytics 360
Path: Optimize your campaigns
Increase your brand awareness with Google Ads
Measure and Optimize Campaigns
Google Ads Shopping Certification
Snapchat Advertising Essentials
Increase your brand awareness with Google Ads
Path: Increase sales
Google Analytics for Beginners
Google Ads Creative Certification
Increase your brand awareness with Google Ads
Path: Increase sales
Google Ads Shopping Certification
Google Ads Apps Certification
Google Ads Search Certification
Google Ads Measurement Certification
Google Ads Video Certification
Measure and Optimize Campaigns
LinkedIn Ads: Creating campaigns
Google Analytics Individual Qualification
Google Analytics for Power Users
Badge of SportsLab
Google Ads Video Certification
Getting Started With Google Analytics 360
Google Analytics for Power Users
Advertising on Snapchat
Getting Started With Google Analytics 360
Increase your brand awareness with Google Ads
Discover the basics of Google Ads display campaigns
Path: Creative inspiration
Advanced Podcast Marketing
Advertising on Snapchat
Basics of AI-powered search ads for strategists
Introduction to Data Studio
Snapchat Advertising Essentials
Google Tag Manager Fundamentals
Path: Increase sales
Google Analytics for Beginners
Path: Creative inspiration
Intro to Snapchat
Google Analytics Individual Qualification
Learn LinkedIn Sponsored InMail
Google Ads Measurement Certification
Intro to Snapchat
Google Ads Display Certification
Creative Best Practices
Google Analytics for Power Users
Google Ads Measurement Certification
LinkedIn Ads: Creating campaigns
Basics of AI-powered search ads for strategists
Advertising on Snapchat
Google Ads Search Certification
Path: Creative inspiration
Badge of SportsLab
Discover the basics of Google Ads display campaigns
Google Ads Measurement Certification
Path: Increase sales
Path: Manage ads with automated tools
Get Started using Google Analytics
LinkedIn Ads: Creating campaigns
Measure and Optimize Campaigns
Google My Business and YouTube; Digitize your business step by step
Increase your brand awareness with Google Ads
Path: Optimize your campaigns
Get Started using Google Analytics
Discover Google’s Audience Solutions
Community Management
Google Analytics Individual Qualification
Discover the basics of Google Ads display campaigns
Google Ads Search Certification
Google My Business and YouTube; Digitize your business step by step
Learn LinkedIn Sponsored InMail
Google Ads Search Certification
Path: Get started with advertising
Social Media Marketing Certificate
Discover Google’s Audience Solutions
Google Ads Creative Certification
Getting Started With Google Analytics 360
Community Management
Google Ads Apps Certification
Learn LinkedIn Sponsored Content
Google Analytics for Beginners
Path: Manage ads with automated tools
Advanced Google Analytics
Google My Business and YouTube; Digitize your business step by step
Google Analytics for Power Users
Badge of SportsLab
Google Ads Creative Certification
Path: Get results that matter to your business
Google My Business and YouTube; Digitize your business step by step
Path: Get results that matter to your business
Community Management
Badge of SportsLab
Basics of AI-powered search ads for strategists
Intro to Snapchat
Google Ads Apps Certification
Google Ads Search Certification
Path: Your guide to audience targeting
Introduction to Data Studio
Path: Get results that matter to your business
Hootsuite Platform Certification
Advertising on Snapchat
Path: Manage ads with automated tools
Getting Started With Google Analytics 360
Google Ads Measurement Certification
Path: Creative inspiration
Google Analytics for Beginners
Path: Increase sales
Essential Podcast Marketing
Google My Business and YouTube; Digitize your business step by step
Google Analytics Individual Qualification
Google Ads Shopping Certification
Google My Business and YouTube; Digitize your business step by step
Google Analytics Individual Qualification Study Guide
Google Ads Video Certification
Learn LinkedIn Sponsored Content
Getting Started With Google Analytics 360
Community Management
Hootsuite Platform Certification
Google My Business and YouTube; Digitize your business step by step
Path: Your guide to audience targeting
Essential Podcast Marketing
Badge of SportsLab
Path: Increase sales
Basics of AI-powered search ads for strategists
Path: Creative inspiration
Google Ads Measurement Certification
Meta Certified Digital Marketing Associate
Essential Podcast Marketing
LinkedIn Ads: Creating campaigns
Google Ads Search Certification
Google Ads Measurement Certification
Google Analytics for Beginners
Path: Your guide to audience targeting
Google Analytics for Beginners
Getting Started With Google Analytics 360
Path: Optimize your campaigns
Increase your brand awareness with Google Ads
Measure and Optimize Campaigns
Google Ads Shopping Certification
Snapchat Advertising Essentials
Increase your brand awareness with Google Ads
Path: Increase sales
Google Analytics for Beginners
Google Ads Creative Certification
Increase your brand awareness with Google Ads
Path: Increase sales
Google Ads Shopping Certification
Google Ads Apps Certification
Google Ads Search Certification
Google Ads Measurement Certification
Google Ads Video Certification
Measure and Optimize Campaigns
LinkedIn Ads: Creating campaigns
Google Analytics Individual Qualification
Google Analytics for Power Users
Badge of SportsLab
Google Ads Video Certification
Getting Started With Google Analytics 360
Google Analytics for Power Users
Advertising on Snapchat
Getting Started With Google Analytics 360
Increase your brand awareness with Google Ads
Discover the basics of Google Ads display campaigns
Path: Creative inspiration
Advanced Podcast Marketing
Advertising on Snapchat
Basics of AI-powered search ads for strategists
Introduction to Data Studio
Snapchat Advertising Essentials
Google Tag Manager Fundamentals
Path: Increase sales
Google Analytics for Beginners
Path: Creative inspiration
Intro to Snapchat
Google Analytics Individual Qualification
Learn LinkedIn Sponsored InMail
Google Ads Measurement Certification
Intro to Snapchat
Google Ads Display Certification
Creative Best Practices
Google Analytics for Power Users
Google Ads Measurement Certification
LinkedIn Ads: Creating campaigns
Basics of AI-powered search ads for strategists
Advertising on Snapchat
Google Ads Search Certification
Path: Creative inspiration
Badge of SportsLab
Discover the basics of Google Ads display campaigns
Google Ads Measurement Certification
Path: Increase sales
Path: Manage ads with automated tools
Get Started using Google Analytics
LinkedIn Ads: Creating campaigns
Measure and Optimize Campaigns
Google My Business and YouTube; Digitize your business step by step
Increase your brand awareness with Google Ads
Path: Optimize your campaigns
Get Started using Google Analytics
Discover Google’s Audience Solutions
Community Management
Google Analytics Individual Qualification
Discover the basics of Google Ads display campaigns
Google Ads Search Certification
Google My Business and YouTube; Digitize your business step by step
Learn LinkedIn Sponsored InMail
Google Ads Search Certification
Path: Get started with advertising
Social Media Marketing Certificate
Discover Google’s Audience Solutions
Google Ads Creative Certification
Getting Started With Google Analytics 360
Community Management
Google Ads Apps Certification
Learn LinkedIn Sponsored Content
Google Analytics for Beginners
Path: Manage ads with automated tools
Advanced Google Analytics
Google My Business and YouTube; Digitize your business step by step
Google Analytics for Power Users
Badge of SportsLab
Google Ads Creative Certification
Path: Get results that matter to your business
Google My Business and YouTube; Digitize your business step by step
Path: Get results that matter to your business
Community Management
Badge of SportsLab
Basics of AI-powered search ads for strategists
Intro to Snapchat
Google Ads Apps Certification
Google Ads Search Certification
Path: Your guide to audience targeting
Introduction to Data Studio

// WORK EXPERIENCE

The Education Group (London) Ltd London, UK | 2025 – May 2026

Digital Marketing Consultant

Spearheaded full-funnel digital restructuring across LATAM and global markets, reducing Cost Per Lead (CPL) by 86%. Scaled Meta Ads pipeline by 90% and tripled Google Ads BOF conversions (+213%) maintaining an ultra-efficient CPL.

Formula 1 Mexico City Grand Prix Mexico City | Aug 2017 – Aug 2025

Digital Marketing Manager

Spearheaded digital growth & budget optimization across 8 editions, managing a three-figure annual budget. Optimized ad spend by up to 60% in the final year while driving a ticket sold-out in a record time.

Totalplay Mexico City | Oct 2015 – Jul 2017

Digital Marketing Manager

Designed and developed innovative web and mobile solutions that drove brand growth and increased customer acquisition by 23%.

// ACADEMIC RECORDS