StayF1rst 2022: Omnichannel Presale Strategy & Lead Generation
// THE_CHALLENGE
Building upon the success of the initial 2020 presale, the 2022 campaign required a significantly more aggressive and expansive approach. The objective was to dominate both the digital and editorial landscape across Mexico to secure a massive volume of advance ticket registrations. The logistical challenge was immense: orchestrating a highly complex, robust media syndication strategy across multiple tier-one publishers while maintaining absolute brand consistency and managing an enormous library of hyper-personalised, dynamic creatives tailored to specific F1 constructors.
// STRATEGY & EXECUTION
I scaled the proven ‘StayF1rst’ concept into a high-impact, mass-market digital ecosystem. Beyond standard social and programmatic channels, I brokered and executed large-scale media placements across Mexico’s most prestigious editorial publishers and partner networks, including Forbes, Expansión, Excelsior, Mundo Ejecutivo, and Citibanamex, alongside Chilango, El Economista, MasxMas, Motorsports, and Notimusa.
I directed the entire lifecycle of the campaign: from high-level commercial strategy to the granular technical deployment of hundreds of tailored visual assets featuring specific team liveries (such as Red Bull, Mercedes, and Aston Martin). By saturating premium editorial spaces with targeted display advertising, homepage takeovers, and strategic partner collaborations, we amplified our reach exponentially. This robust, multi-publisher execution generated an unprecedented volume of qualified leads, driving immense early revenue and cementing the event’s luxury positioning in the market.