Hospitality “Boxes Diamante” Lead Generation Campaign
// THE_CHALLENGE
Marketing high-ticket, premium hospitality packages—such as the 'Boxes Diamante' and 'Terraza 8A'—requires a vastly different approach compared to general admission ticketing. The objective was to stimulate demand for these exclusive new products and capture the interest of high-net-worth individuals and corporate clients. The core challenge was to construct a frictionless digital funnel that could generate highly qualified leads and route them directly to the executive sales team for conversion.
// STRATEGY & EXECUTION
I architected and executed a comprehensive, full-funnel lead generation strategy. I began by establishing a rigorous campaign calendar and media plan for July 2024, allocating a $75,000 budget across highly targeted Meta Ads (Facebook and Instagram).
To capture this premium traffic, I developed bespoke landing pages for each VIP product, integrating streamlined contact forms. I engineered the backend so that upon form completion, the prospect’s data was automatically and instantly routed to the VIP sales inbox (ventasvip@cie.com.mx) for immediate follow-up. To complement the paid media acquisition, I orchestrated a strategic email marketing sequence, deploying targeted launch and reminder communications to our existing premium database. This cohesive digital ecosystem successfully transformed top-of-funnel awareness into a robust pipeline of high-value commercial leads.